Double the response to your press advertising for just £24 a year:
Print this out for reference.
Does your company offer a range of different products and services, each of which with its own descriptive or ordering webpage on the internet?
If so, you'll know that it's normally impossible to advertise your individual products or services in newspapers, magazines or brochures. In print media, you can't give potential customers the full webpage address of each item so they can get more details.
This is because the complete webpage address is usually too long to print in full, either for the space available in the advertisement layout or for the reader to bother copying out in full so they can type the address into their computer.
Here's a simple example of this
A rare £225 book is currently listed for sale on the UKBookWorld website. The webpage address for this book's listing - the address which would take a potential buyer using the internet straight to the correct page - is:
The length of this address stops the bookseller being able to advertise this book directly anywhere in any printed advertisement hoping that readers will then go online to view and purchase the item. All he can do is advertise his website's much shorter home page of www.ukbookworld.com and then hope the reader has the patience to search through all the other items for sale on the same website.
The £24 a year DetailsFrom service changes all this by making life much easier for the customer to find the details he wants immediately. And thereby potentially more profitable for the bookseller.
DetailsFrom does this by converting the lengthy webpage addresses of any individual products or services into simple 6-character references. In this case, the bookseller has been able to convert that lengthy address to a simple:
The bookseller can now mention that specific £225 title in any press advertisement, linage or display, by saying, at the end of the advertisement copy, something on the lines of:
Customers reading his press advertisement can use their normal internet connection to go straight to DetailsFrom.com home page where they can simply enter the given reference number. This will take them immediately to the item’s own descriptive webpage on UKBookWorld.
Test how simple this is by noting down fwp3qz, going to DetailsFrom.com, and entering that same fwp3qz in the box shown on that page. When you've seen what happens (you'll go immediately to the page where the book is offered for sale), click on your "Back" button to return to this page.
Subscribe to DetailsFrom and you'll be able to advertise every single one of your products or services with ease, anytime and anywhere you want.
Note particularly that you won't be placing an advert with DetailsFrom or paying any advertising fees to DetailsFrom. All you will be doing as a DetailsFrom subscriber is using the DetailsFrom business service to send readers of your advertisements straight to the right descriptive webpage on your own internet website or wherever your items are listed.
These same links, unique to your own item or service, work wherever you place those advertisements, whether in printed media such as newspapers and magazines, or in online PR work in, say, emails and blogs.
And this costs just £24 a year (or £40 a year with an invaluable hit count for each link) for as many conversion links as you're likely to want. That's £24 (or £40for 3,800 conversions; less than 1p per webpage per year. And what does each advert cost you already? £20? £50? £200? Just add 1p to its cost and maybe double or treble its effectiveness.
In short ...
- Increase the effective response rate to your press and print media advertising and online PR
- Save customers the frustration of having to search your website for what they want
- Send them direct to the specific information or ordering webpage for any of your products or services
- Run this linking service either from our website or your own website, whichever you prefer
- DetailsFrom costs £24 a year for up to 3,800 different links; or £40 a year with a hit-count for each link
- Use the hit-count figures to monitor the effectiveness of different advert or promotional placements
- Enormous potential for using print media advertising to drive new customers to your business website.
- The same links can be used equally effectively in online publicity media such as emails or blogs
To sum up, the DetailsFrom business service gives you enormous potential for using newspapers and magazines to attract new customers immediately to the right pages on your website.